How to Plan a Month of Content in One Morning

The exact process I use to batch content without losing my mind

It’s 6am. The kids aren’t up yet. I’ve got a coffee in hand and about two hours before chaos begins.

By the time I hear little feet on the floorboards, I’ll have a full month of content planned.

Not because I’m some kind of productivity genius. But because I’ve learned — after nine years of running my own brand — that content doesn’t have to consume your life. You just need a system.

Here’s exactly how I do it.

Step 1: Get your environment sorted

This sounds basic, but it matters.

I make my coffee first. I sit somewhere I won’t be interrupted (or at least, where interruptions are less likely). I put my phone on do not disturb.

If your content planning sessions always get derailed, it’s usually because you’re trying to squeeze them into the cracks of your day. Block the time. Protect it. Even if it’s just 90 minutes.

I film myself making the coffee, getting ready, sitting down at my desk. That footage becomes B-roll I can use later for reels. More on that in a minute.

Step 2: Start with prompts, not a blank page

The fastest way to kill your creativity? Staring at an empty content calendar wondering what to post.

Instead, I start with prompts. Questions designed to pull ideas out of my head and onto the page.

Here are some I use:

For educational content:

• What’s one thing my audience is overcomplicating?
• What question do I get asked all the time?
• What do I wish I’d known when I started?
• What’s a mistake I see people making?
• What’s a quick win I can give someone today?

For personal/connection content:

• What’s something I’m working through right now?
• What would I tell a friend who’s in my audience’s shoes?
• What’s a behind-the-scenes moment from this week?
• What’s something I believe that others might disagree with?
• What made me laugh, cry, or feel proud this week?

For sales-adjacent content:

• What transformation does my offer create?
• What objection might someone have — and how can I address it?
• What result has a past client gotten?
• Why did I create this offer in the first place?

I set a timer for 15 minutes and just dump ideas. No editing, no judging. Just write.

By the end, I’ve usually got 20–30 raw ideas. More than enough for a month.

Step 3: Sort into content pillars

Once I’ve got my ideas, I sort them into my four content pillars:

1. Content creation without overwhelm
2. Visual branding & photography
3. Behind-the-scenes / lifestyle business
4. Founder mindset & sustainable growth

This helps me see if I’m balanced or leaning too heavily into one area. A good month of content has a mix — education, personality, proof, and connection.

If I’ve got 10 ideas for educational content and nothing personal, I’ll add a few behind-the-scenes posts to balance it out.

Step 4: Choose your formats

Not every idea needs to be a reel. Some are better as carousels. Some are just a single photo with a strong caption.

I go through my list and assign a format to each:

• Reel (talking head): Hot takes, quick tips, personal stories
• Reel (B-roll + text): Process content, “day in my life,” aesthetic content
• Carousel: Step-by-step how-tos, lists, lessons learned
• Static image: Testimonials, quotes, single strong photos with storytelling captions

This makes batching easier because I can group similar formats together.

Step 5: Batch your filming

Here’s where the magic happens.

I don’t film one reel at a time. I batch them.

For talking head reels:

• I set up my phone near a window with good light
• I change my top between videos so they look like different days
• I write bullet points on sticky notes behind my phone so I don’t forget what I’m saying
• I film 5–8 reels in one sitting

For B-roll:

• I film myself doing everyday things — making coffee, typing, walking, sitting at my desk
• I capture little moments throughout the week on my phone
• I save everything to a “B-roll” folder so I can pull from it anytime

That footage of me making coffee at 6am? It becomes the opening of a reel. The chaos of getting the kids ready? That’s a “real life” story post. None of it is wasted.

Step 6: Write your captions

Once the visuals are sorted, I write captions in a batch.

I use a simple framework:

• Hook: First line that stops the scroll
• Value: The actual content — tip, story, insight
• CTA: What do I want them to do? Save, comment, click the link?

I write them all in a Google Doc or Notion so I can copy and paste when it’s time to schedule.

Step 7: Schedule and forget

Finally, I schedule everything.

I use Later, but you can use whatever works for you — Planoly, Meta Business Suite, even just calendar reminders if you’re posting manually.

The goal is to get it out of your head and into a system. So when Monday comes and the week gets chaotic, your content is already handled.

What this actually looks like in real life

Let me be honest: not every month is this smooth.

Some months I only get two weeks planned. Some months I batch content and then get sick and have to push everything back. Some months the content plan goes out the window because something more important comes up.

And that’s okay.

The point isn’t perfection. It’s having a process you can come back to. A system that makes content feel less like a weight on your shoulders and more like something you can handle — even on the hard weeks.

Your homework

Block 2 hours this week. Make the coffee. Sit down with the prompts. See what comes out.

And if you want the full system — the prompts, the content pillars template, the batching checklist — that’s exactly what’s inside The Busy Founder’s Content Toolkit.

It’s everything I wish I’d had when I was running KIK and trying to figure out how to stay visible without burning out.

[Get the Content Toolkit — $147]