Hey, I’m Jaz,
And I believe your brand should help you do what you love
not completely take over your life
I’m a brand photographer and content strategist who helps busy founders show up online without losing their minds in the process.
I spent nine years running my own clothing brand across Australia and New Zealand—shooting every campaign, managing all the content, doing all the things. Then I became a mama (twice), realized life’s too short for burnout, and decided to help other founders build brands that actually work for their real lives.
How I got here (the real version)
I’ve been obsessed with photography since high school, it was my top subject and the one thing I never got bored of (and also ditched every other class for). There was something about capturing a moment and making it look good that just clicked for me.
In 2015, I started KIK Clothing. I designed everything, shot all the campaigns and product photos myself, and somehow got the brand into stores across New Zealand and Australia. For nine years, I did the whole founder thing, early morning shoots, late night editing sessions, figuring out what actually sells versus what just looks pretty on Instagram.
Then in 2021, I had my first baby
And suddenly, those 12-hour workdays weren’t an option anymore.
I had to get really strategic, really fast. I learned to batch content, streamline my processes, and cut out everything that didn’t actually matter. (Spoiler: a lot of stuff didn’t matter.)
In 2024, baby number two arrived. And I made a call: I was going to close KIK and focus on the part of business I genuinely loved— helping other people bring their brands to life through photography and content strategy.
Because here’s the thing, I loved the photography. I loved the strategy. I loved problem-solving someone’s messy content situation and helping businesses succeed. That was the good stuff that I loved and still do.
So now thats what I do.
I help founders...
…get the visuals and content systems they need to grow their businesses—without the overwhelm, the burnout, or the feeling like they need to be online 24/7 to make it work.
I work from my rural property in the Coromandel with my fiancé and our two little humans running around, and I wouldn’t have it any other way.
My business fits my life now, not the other way around.
And I’m here to help you do the same.
WHAT I STAND FOR
Elevated, not overdone
Your brand should feel polished and professional, but still authentically you. No cookie-cutter templates or trying to look like everyone else.
Strategy meets beauty
Pretty visuals are great. Pretty visuals that convert? Even better. I combine aesthetics with strategy because your brand needs to work as hard as you do.
Clarity over chaos
You don't need to be overwhelmed. You need a clear plan and the tools to execute it. I simplify the process so you can focus on what you do best.
Sustainable, not burnout
our business should support the life you wantnot take over it. I help you build brands that grow without burning you out or requiring you to be on social media 24/7.
HOW I HELP
PHOTOGRAPHY
CONTENT HELP
MEMBERSHIP
A LITTLE MORE ABOUT ME
When I’m not behind the camera, you’ll find me at the beach, doing yoga or a pump workout at home with my fiancé, making yet another smoothie at my daughter’s request, or on my parents’ farm exploring creeks with my kids looking for crystals.
I’m a qualified Pilates instructor, paddle waka ama, and genuinely light up during a good business chat over coffee (or pizza and red wine, if we’re being honest).
I’m a what-you-see-is-what-you-get kind of person, I love to laugh, and I don’t have time for fluff. Everything I create has to be efficient, effective, and doable between catching up on washing and nap time, if it doesn’t pass that test, it doesn’t make the cut.
I’ve been the overwhelmed founder trying to do it all. I figured it out, not by doing more,
but by doing less,
just of the right things.
QUICK FACTS
☕ Flat white with almond milk (reheated 3x or drunk cold)
📍 Coromandel Peninsula, New Zealand
🏖️ Happy place: Beach, farm creeks, or anywhere with good music
🍕 Perfect evening: Pizza, red wine, good conversation (Well behaved tamariki)
📷 Style: Natural light, real moments, nothing forced
⚡ Superpower: Making people feel confident in front of the camera
🚫 Can’t stand: Overcomplicated strategies that sound good but don’t actually work
READY TO WORK TOGETHER?
Whether you want to book a photoshoot, grab a toolkit, or join the waitlist for the membership launching in 2026.
Let’s build something you’re actually proud of.